Why test and track your ad campaigns? Consider this analogy. In soccer, the best way to know if a striker is worth a starting position in the team is by the number of goals they score. Similarly, since an ad campaign is an investment, the returns on investment (R.O.I) need to be measured. For various…
This article discusses the top 5 methods of generating unique traffic to your business website to improve leads generation, sales and profit taking.
Your business cannot thrive online if you don’t know how to generate targeted traffic to your website. Here are your top 5 traffic generation gems.
1. Build an email list:
After building your business website the next most important thing you need is a mailing list. A mailing list is the lifeblood of your online business sales my friend.
It is often said and rightly so that the money is in the list. You need to get a good auto-responder service provider to help manage your mailing list efficiently.
2. You need to start a business promotion blog:
No business can survive without aggressive marketing and promotion on and offline. The best known tool for online business website promotion is a blog. Use the blog to generate unique and high quality content focusing on your niche market.
You should also use the blog to teach and inform your target market about your product or service. The major function of a business promotion blog is to send targeted traffic to the main site.
3. Make use of article marketing to generate targeted traffic:
Article marketing is a highly effect way of generating qualified traffic to you business website. It is easy, simple and profitable method of driving useful visitors to your site.
All you need is to write unique and high quality 500 words long articles and submit them to various article directories on the internet.
These articles should have links pointing back to your business website and information about you in the author’s bio box.
4. Video Marketing is an essential tool for traffic generation:
Video marketing is the best method that you can use to generate targeted traffic to your business site. People are lazy by nature and they prefer listening than to read articles on an irritating and tiring computer screen.
People trust human beings better than text messages my friend. A video marketing lets you communicate face to face with your customers. This helps to increase trust and thus leads conversion rates. You may want to work with YouTube.
5. Social Media Marketing:
You need to open user accounts on various social media and social networks like Facebook and twitter. Social platforms are a major source of traffic if done properly and professionally.
These platforms have millions of members and if used well you can drive huge chunks of targeted traffic to your business website to grow sales and revenue generation.
Obtaining clients can appear to be a difficult challenge for many businesses, entrepreneurs and freelancers. But the key factor in obtaining these clients is to think outside of the box.
Below are three simple ways to get more clients in order to maximize your business’s potential.
Encourage your friends, family members and current clients to give referrals. In return you could give a bonus for every lead that converts.
Host a contest to reward the top referring person or persons. Word-of-mouth referring is one of the best marketing strategies as it is one of the least expensive, yet most effective lead generators.
Attach Marketing Items to All Correspondence
When you send an email, make sure your signature lines include all relevant contact/connect information, such as Facebook, Twitter, LinkedIn and other social media profile links.
Include a link to your blog or website with a short description of a current or upcoming promotion of new products and services. Additionally, attach your marketing materials to invoices, payment reminders and other outgoing correspondence.
Take Advantage of Free Advertising
Sites such as Craigslist and eBay are excellent channels of scoring offline clients. It costs nothing to post an ad in the general or small business sections of your local Craigslist page. Many people forget to utilize eBay’s free classifieds to advertise.
To maximize your success of attracting potential customers, make your ad more visually appealing with images. You don’t have to know Photoshop and other high-caliber software to do so. If you’re not looking to hire a freelancer to design your ad but you are familiar with Microsoft PowerPoint or Publisher, you can design your own ad and generate an HTML code for your image by simply uploading it to sites such as Photobucket.
Obtaining clients offline requires effort, consistency and often creativity. When one strategy seems useless, re-strategize by researching ways that have proven effective. Make sure you have a marketing plan that includes some current marketing trends and modify it accordingly.